I was given the task of relaunching Nestle’s chocolate bar Chokito after many years of marketing inactivity. The task was to make it relevant to today’s teenage market. The idea – Chokito is so full of the ‘good stuff’, it takes a stand and says NO NO NO to everything else.
AWARD Silver – digital film
We relaunched Allen’s with a new positioning that explained Allen’s don’t make lollies, we make smiles. The campaign launched with a TVC that involved a giant doll spreading smiles with the help of Allen’s. Voted Australia’s most effective campaign with market share turnaround.
Grand Effie, Gold Effie 2010
Created for Red Cross in response to the terrible earthquakes in Japan.
Silver Lion Cannes
Thrifty Car Rentals is all about be clever with your money. So we tried to do the same with the advertising.
Bronze Lion Cannes, AWARD Silver
Kit Kat TV Commercial. If you’re working like a machine, why not have a break?
A poster campaign designed to highlight the importance of Toyota’s reverse cameras.
Silver Lion Cannes, AWARD
Print ad for Fred Hollowes’ Foundation.
A Magnum TV campaign for a new range inspired by the 60’s. My favourite flavour was John Lemon!
Ceva Animal Health
Radio campaign created to build awareness of Foxtel’s popular Crime Scene Investigation Channel.
Silver Lion Cannes, AWARD Silver, various others.