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JPerryRoss_KitKat1

Kit Kat is all about having a break, so we decided to give a break people while they were waiting in a queue.

JPerryRoss_Olympus1

Olympus are well known for cameras but less known for binoculars. This campaign was designed to raise the profile of this product with bold imagery relating to the various targets.

Gold Lion Cannes, Award, Clio, Spikes.

Screen Shot 2015-08-06 at 1.31.07 PM

I was given the task of relaunching Nestle’s chocolate bar Chokito after many years of marketing inactivity. The task was to make it relevant to today’s teenage market. The idea – Chokito is so full of the ‘good stuff’, it takes a stand and says NO NO NO to¬†everything else.

AWARD Silver – digital film

JPerryRoss_AllensDoll1

We relaunched Allen’s with a new positioning that explained Allen’s don’t make lollies, we make smiles. The campaign launched with a TVC that involved a giant doll spreading smiles with the help of Allen’s. Voted Australia’s most effective campaign with market share turnaround.

Grand Effie, Gold Effie 2010

JPerryRoss_RedCrossJapan1

Created for Red Cross in response to the terrible earthquakes in Japan.

Silver Lion Cannes

JPerryRoss_Thrifty1

Thrifty Car Rentals is all about be clever with your money. So we tried to do the same with the advertising.

Bronze Lion Cannes, AWARD Silver

JPerryRoss_KitKatTennis1

Kit Kat TV Commercial. If you’re working like a machine, why not have a break?

JPerryRoss_ToyotaReverseCamera1

A poster campaign designed to highlight the importance of Toyota’s reverse cameras.

Silver Lion Cannes, AWARD

JPerryRoss_FredHollows1

Print ad for Fred Hollowes’ Foundation.

JPerryRoss_Magnum1

A Magnum TV campaign for a new range inspired by the 60’s. My favourite flavour was John Lemon!

JPerryRoss_AnimalHealth1

Ceva Animal Health

JPerryRoss_FoxtelAudio

Radio campaign created to build awareness of Foxtel’s popular Crime Scene Investigation Channel.

Silver Lion Cannes, AWARD Silver, various others.